CV8.CO
LAUNCH // GROW
(702) 518 7348
Brand POSITIONING & funnel STRATEGY
The only decision to leave visitors, is the card they use.
People want a specific pain solved/need met when they visit a store or website.

"The person shopping for a drill  actually wants a hole." -Jay Abraham

Amateurs focus their effort differentiating between drill features.
The tactician evokes emotion illustrating the contrast between the benefits.

The first guy is rattling off performance stats about the speed settings and torque,
the pro is recounting how much easier of a time is had using brand X vs the nightmare of brand Z.

But any kook can spin a tale, doesn't mean visitors will listen/buy.

So trust must first be earned.
To achieve this, a brand tactfully crafts its positioning and communications strategies.

"Positioning is an organized system for finding a window in the mind." -Al Ries

The idea is to drill down deep into the segment and clearly identify the main reasons/
desired outcomes of the people shopping for your product/service.

Then build a brand positioning and communications strategy that establishes expertise + authority, the "ethos" as Aristotle says in his theory of rhetoric.
With the issue of trust out of the way, prospects shift from analyzing risk/danger to becoming open and engaged. 

This is when well-crafted, targeted narrative, taps into emotion to steer the journey down a funnel from hook to checkout.

The more efficient the path, the higher the rate of purchase. The higher the rate of conversions.

This means for each dollar spent, more is earned. 
And when you can outspend the competition, it's game over.
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We operate in 4 phases, following proven proprietary frameworks distilled from years of in-depth, hands-on experience and the combined knowledge of the world's foremost marketing minds and neuroeconomic findings.

Intel - Strategy - Execution - Innovation

Armed with research, we map objectives, craft positioning strategy, 
tactically deploy & dynamically update, plans.

"Positioning is an organized system for finding a window in the mind."  -Al Ries

We maintain laser-focus on the single directive & move fluidly to accomplish missions incrementally. By making the positioning strategy the core of the operation, it ensures clear & consistent communication that strengthens the brand, increases customer satisfaction, & carves a stronghold on market share while allowing room to perpetually test & improve without veering off course--or off brand--more aptly in this case. 

With solid footing, the execution of technology/automation plans is simply a matter of implementing tactics & best practices based on data, then tuning to achieve the goals set forth. The same way a captain pilots his vessel, the business owner makes course adjustments to avoid hazards & push forward to her destination optimally.

Scroll down & book a call to see what kind of impact can be made in your enterprise.
CV8.CO
LAUNCH // GROW
(702) 518 7348
Brand POSITIONING & funnel STRATEGY
The only decision to leave visitors, is which card they use.
People want a specific pain solved/need met when they visit a site.

The more efficient the path to checkout, the higher the rate of purchase. Conversions.

Look at it this way, when walking into Chanel or Tom Ford, the store layout is strategically composed so to entice & that the sales agent can smoothly guide the journey from understanding your needs, to presenting the product of choice with relevant upsells. 

How else could they afford prime real estate globally? 
They don't just open the doors & hope customers find something to buy--they make certain of it. 

Digital property is no different. The customer's path must be crafted so to reduce friction, enhance experience, & provide a smooth, pain-free journey to cart.

CV8.CO is the expression of strategic brand positioning through custom-optimized architecture & deployment of digital funnels.
Up your game. The What & How weekly.
 Your information is 100% secure. Hate spam.
We go in 4 phases to crush the competition.
Intel - Strategy - Execution - Innovation

Armed with research, we map objectives, craft positioning strategy, tactically deploy & dynamically update plans.

"Positioning is an organized system for finding a window in the mind."  -Al Ries

We maintain laser-focus on the single directive & move fluidly to accomplish missions incrementally. By making the positioning strategy the core of the operation, it ensures clear & consistent communication that strengthens the brand, increases customer satisfaction, & carves a stronghold on market share while allowing room to perpetually test & improve without veering off course--or off brand--more aptly in this case. 

With solid footing, the execution of technology/automation plans is simply a matter of implementing tactics & best practices based on data, then tuning to achieve the goals set forth. The same way a captain pilots his vessel, the business owner makes course adjustments to avoid hazards & push forward to her destination optimally.

Scroll down & book a call to see what kind of impact can be made in your enterprise.
30 min. Phone consult
$
149
I don't keep money from unhappy customers. 
If you feel it was of no value, I refund the call.
  • (Approx times ) 5 min. Intros
  • 10 min. Ops Assessment
  • 5 min. Priority-Issue Targeting
  • 5 min. Solutions Brainstorm
  • 5 min. Game Plan / Discussion
level the FIELD
$
10k
By application only. 
Must book an intro call first.
  • Includes (6) 30 min. Phone Consults+
  • Opportunity Cap Analysis
  • Competitive Matrix Dismantling
  • Segment Intel & Avatar Creation
  • Positioning Comm-Strategy
tactical breach
$
25k
By application only. 
Must book an intro call first.
  • Includes $10k Market Intel plan+
  • Omni-Chan Brand Playbook
  • Video Storyboards & Scripts (2)
  • Conversion Funnel Wireframe
  • Auto-Response Sequences (2)
30 min. Phone consult
$
149
I don't keep money from unhappy customers. 
If you feel it was of no value, I refund the call.
  • (Approx times ) 5 min. Intros
  • 10 min. Ops Assessment
  • 5 min. Priority-Issue Targeting
  • 5 min. Solutions Brainstorm
  • 5 min. Game Plan / Discussion
level the FIELD
$
10k
By application only. 
Must book an intro call first.
  • Includes (6) 30 min. Phone Consults+
  • Opportunity Cap Analysis
  • Competitive Matrix & Dismantling
  • Segment Intel & Avatar Creation
  • Positioning Comm-Strategy
tactical breach
$
25k
By application only. 
Must book an intro call first.
  • Includes $10k Market Intel plan+
  • Omni-Chan Brand Playbook
  • Video Storyboards & Scripts (2)
  • Conversion Funnel Wireframe
  • Auto-Response Sequences (2)
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